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Privacy policy

 

Introduction and Overview

We have written this privacy statement (version 25.07.2022-312072328) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, what personal data (data for short) we as the controller – and the processors (e.g. providers) engaged by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we inform you comprehensively about the data we process about you.

 

Data protection statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information you did not know.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.

 

Scope of application
Scope of application
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate social media presences and email communications mobile apps for smartphones and other devices In short, the data protection declaration applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately where applicable.

 

Legal basis
In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.

As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.

Contract (Article 6(1)(b) DSGVO): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.

Legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

Legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

Other conditions such as the performance of recording in the public interest and the exercise of official authority as well as the protection of vital interests do not usually arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.

In addition to the EU Regulation, national laws also apply:
In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.

In Germany, the Federal Data Protection Act, or BDSG for short, applies.
If other regional or national laws apply, we will inform you about them in the following sections.

 

Contact details of the responsible person
If you have any questions about data protection or the processing of personal data, please find below the contact details of the person or body responsible:

HCE GmbH
Harburger Schloßstraße 14
21079 Hamburg
E-mail: info@hc-experts.com
Telephone: + 49 (0) 40 – 524 77 16 0

Imprint: https://www.plantisy.de/impressum/

 

Storage period
It is our general policy to store personal data only for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it. We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

 

Rights according to the General Data Protection Regulation
Pursuant to Articles 13, 14 DSGVO, we inform you about the following rights you are entitled to in order to ensure fair and transparent processing of data:

According to Article 15 DSGVO, you have the right to information about whether we process data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:
the purpose for which we are processing it;
the categories, i.e. types, of data being processed;
who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
how long the data will be stored;
the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
The origin of the data if we have not collected it from you;
whether profiling is carried out, i.e. whether data is automatically analysed to arrive at a personal profile of you.
You have a right to rectification of data under Article 16 of the GDPR, which means that we must rectify data if you find errors.
You have the right to erasure (“right to be forgotten”) under Article 17 of the GDPR, which specifically means that you may request the deletion of your data.
According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a standard format upon request.
You have a right to object under Article 21 of the GDPR, which entails a change in processing after enforcement.
If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
If data is used to carry out direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling thereafter.
You may have the right under Article 22 of the GDPR not to be subject to a decision based solely on automated processing (for example profiling).
You have the right to complain under Article 77 of the GDPR. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.
In short, you have rights – do not hesitate to contact the controller listed above at our office!
If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection commissioner for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). For our company, the following is local

 

Data protection authority responsible:

Hamburg Data Protection Authority
State Commissioner for Data Protection: Prof. Dr. Johannes Caspar
Address: Ludwig-Erhard-Str. 22 7th floor, 20459 Hamburg
Telephone number: 040/428 54-40 40
E-mail address: mailbox@datenschutz.hamburg.de
Website: https://datenschutz-hamburg.de/

 

Security of data processing
To protect personal data, we have implemented both technical and organisational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.

Article 25 of the GDPR refers to “data protection by technical design and by data protection-friendly default settings” and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) are always designed with security in mind and that appropriate measures are taken. In the following, we will go into more detail on concrete measures, if necessary.
 

TLS encryption with https
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “listen in”.
We have thus introduced an additional layer of security and fulfil data protection by design of technology (Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognise the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the internet address (e.g. beispielseite.de) and the use of the https scheme (instead of http) as part of our internet address.
If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

 

Communication
Communication Summary
Data subjects: anyone who communicates with us by phone, email or online form.
Data processed: e.g. telephone number, name, email address, form data entered. More details can be found in the respective contact type used.
Purpose: Handling of communication with customers, business partners, etc.
Duration of storage: Duration of the business case and legal requirements.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)
When you contact us and communicate by telephone, e-mail or online form, personal data may be processed. The data is processed for the handling and processing of your question and the related business transaction. The data is stored for as long as it is required by law.

Persons concerned
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

Telephone
When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to enquiries. The data is deleted as soon as the business case has been closed and legal requirements permit.
E-mail
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data is deleted as soon as the business transaction has been completed and legal requirements permit.
Online forms
If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

 

Legal basis
The processing of data is based on the following legal grounds:
Art. 6 para. 1 lit. a DSGVO (consent): You give us your consent to store your data and to further use it for purposes related to the business case;
Art. 6 para. 1 lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider, or we need to process the data for pre-contractual activities such as preparing a quotation;
Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): We want to conduct customer enquiries and business communications in a professional manner. For this purpose, certain technical facilities such as e-mail programmes, exchange servers and mobile phone operators are necessary in order to be able to operate the communication efficiently.

 

Cookies
Cookies Summary
Data subjects: visitors to the website
Purpose: depending on the particular cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
Data processed: Depending on the particular cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
Storage period: depends on the cookie, can vary from hours to years.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).

 

What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy. Whenever you browse the internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file. The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP cookie interaction between browser and web server
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.
For example, cookie data may look like this
Name: _ga
Wert: GA1.2.1326744211.152312072328-9
Purpose: to distinguish website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes
At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

Man kann 4 Arten von Cookies unterscheiden:

 

We can distinguish between 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

 

Purpose cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.

 

Goal-oriented cookies
These cookies provide a better user experience. For example, locations entered, font sizes or form data are saved.

 

Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually adapted advertising. This can be very practical, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

 

Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.

 

What data is processed?
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalise about what data is stored in cookies, but we will inform you about the data processed or stored in the following privacy policy.

 

Storage duration of cookies
The storage period depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

 

Right of objection – how can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially permitting cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google with the search term “Delete Cookies Chrome” or “Deactivate Cookies Chrome” in the case of a Chrome browser.

 

Legal basis
The so-called “Cookie Guidelines” have been in place since 2009. These state that the storage of cookies requires your consent (Article 6 para. 1 lit. a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the Cookie Directive has not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the Telemedia Act (TMG).
For cookies that are absolutely necessary, even if there is no consent, there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
Where cookies are used that are not strictly necessary, this is only done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, insofar as the software used uses cookies.

 

Web hosting introduction
Web hosting summary
Data subjects: visitors to the website
Purpose: professional hosting of the website and safeguarding of its operation
Data processed: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider used.
Storage period: depends on the respective provider, but usually 2 weeks.
Legal basis: Art. 6 para. 1 lit.f DSGVO (legitimate interests)

 

What is web hosting?
When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the totality of all web pages on a domain, i.e. everything from the home page (homepage) to the very last sub-page (like this one). By domain, we mean, for example, example.de or sampleexample.com.

If you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.

To display the website, the browser must connect to another computer where the website’s code is stored: the web server. Running a web server is a complicated and time-consuming task, which is why it is usually done by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!

When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

 

Browser and web server

Why do we process personal data?

The purposes of the data processing are:

Professional hosting of the website and safeguarding of operations to maintain operational and IT security Anonymous evaluation of access behaviour to improve our offering and, if necessary, for prosecution or pursuit of claims.

What data is processed?
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically saves data such as
the complete Internet address (URL) of the website you are visiting the browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)
the date and time
in files, the so-called web server log files

How long is data stored?
As a rule, the above data is stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful behaviour.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without consent!

 

Legal basis
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

Between us and the hosting provider there is usually a contract on commissioned processing in accordance with Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

 

Website Building Block Systems Introduction
Website Baukastensysteme Privacy Policy Summary
Data subjects: Visitors to the website
Purpose: Optimisation of our service performance
Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers.
Storage period: depends on the provider
Legal basis: Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. a DSGVO (Consent).

 

What are website building systems?
We use a website construction kit system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosts also offer building block systems. By using a modular system, personal data of you may also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider’s data protection declarations.

Why do we use website construction kit systems for our website?
The biggest advantage of a modular system is that it is easy to use. We want to offer you a clear, simple and concise website that we can easily operate and maintain ourselves – without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This enables us to design our web presence according to our wishes and to offer you an informative and pleasant time on our website.

What data is stored by a modular system?
Exactly what data is stored depends, of course, on the website construction kit system used. Each provider processes and collects different data from the website visitor. However, as a rule, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. In addition, personal data may also be collected and stored. This is mostly contact data such as email address, telephone number (if you have provided it), IP address and geographical location data. You can find out exactly what data is stored in the provider’s privacy policy.

How long and where is the data stored?
We will inform you about the duration of the data processing below in connection with the website construction kit system used, provided we have further information on this. You will find detailed information about this in the provider’s privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores data about you according to its own specifications, over which we have no control.

 

Right of objection
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website construction system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider.
You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that all functions may then no longer work as usual.

 

Legal basis
We have a legitimate interest in using a website construction kit system to optimise our online service and to present it efficiently and in a user-friendly manner for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the construction kit if you have given your consent.
Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
With this data protection declaration, we have provided you with the most important general information about data processing. If you would like more detailed information, you will find further information – if available – in the following section or in the provider’s privacy policy.

WordPress.com privacy policy
We use WordPress.com, a website construction kit, for our website. The service provider is the American company Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA.
WordPress also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the legality and security of data processing.
WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, along other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.
You can find out more about the data processed through the use of WordPress.com in the privacy policy at https://automattic.com/de/privacy/.

 

Social Media Introduction
Social Media Privacy Policy Summary
Data subjects: Visitors to the website
Purpose: Presentation and optimisation of our service, contact with visitors, interested parties, etc., advertising.
Data processed: Data such as telephone numbers, email addresses, contact details, user behaviour data, information about your device and your IP address.
More details can be found with the respective social media tool used.
Storage period: depending on the social media platforms used.
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

 

What is social media?
In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are directly redirected to our social media presence. So-called social media are websites and apps through which registered members can produce content, share content openly or in specific groups and network with other members.

 

Why do we use social media?
For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to bring our products and services closer to prospective customers. The social media elements integrated on our website help you to be able to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel primarily has the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies. Depending on your behaviour on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with customised advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behaviour.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, data may also be processed from you outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.

 

What data is processed?
Exactly what data is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the servers of the providers. This means that only the providers have access to the data and can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you wish to assert corresponding rights.

 

Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded.

 

Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Since cookies may be used with social media tools, we also recommend that you read our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.

 

Legal basis
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
You can find information on specific social media platforms – if available – in the following sections.

 

Instagram Privacy Policy
Instagram privacy policy summary
Data subject: Visitors to the website
Purpose: To optimise our service performance
Data Processed: Data such as user behaviour data, information about your device and your IP address.
You can find more details below in the privacy policy.
Storage period: until Instagram no longer needs the data for its purposes.
Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).

 

What is Instagram?
If you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is matched with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram processes data in the same way as Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are at least set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies are set in your browser, of course.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimise its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_312072328124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after end of session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe312072328”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session.
Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.

And this is how deleting your Instagram account works:

First open the Instagram app. On your profile page, go down and click on “Help area”. Now you will get to the company’s website. On the website, click on “Manage your account” and then on “Delete your account”.
If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

 

Legal basis
If you have consented that data from you can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.

Instagram or Facebook also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.

We have tried to bring you closer to the most important information about data processing by Instagram. Auf https://help.instagram.com/519522125107875 you can take a closer look at Instagram’s data policies.

 

Web Design Introduction
Web Design Privacy Policy Summary
Data subjects: Visitors to the website
Purpose: To improve the user experience
Data processed: The data processed depends largely on the services used. Mostly it is about IP address, technical data, language settings, browser version, screen resolution and browser name. More details can be found in the respective web design tools used.
Storage period: depends on the tools used
Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

 

What is web design?
We use various tools on our website that serve our web design. Web design is not, as often assumed, just about making our website look pretty, but also about functionality and performance. But of course, making a website look good is also one of the big goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. A sub-item of user experience is usability. This is about the user-friendliness of a website. The main focus here is on ensuring that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category “web design” therefore includes all services that improve the design of our website. These can be, for example, fonts, various plug-ins or other integrated web design functions.

 

Why do we use web design tools?
How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us as well. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and make use of our offers if you feel completely comfortable.

What data is stored by web design tools?
When you visit our website, web design elements may be integrated into our pages that can also process data. Exactly what data is involved depends, of course, on the tools used. Below you can see exactly which tools we use for our website. We recommend that you also read the respective data protection statement of the tools used for more detailed information on data processing. In most cases, you will find out there which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

 

Duration of data processing
How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can be as short as a minute or as long as a few years. Please find out more about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only stored for as long as is necessary for the provision of the service. In the case of legal requirements, data may also be stored for longer.

 

Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, under web design elements (mostly for fonts) there is also data that cannot be deleted quite so easily. This is the case if data is automatically collected directly when a page is called up and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

 

Legal basis
If you have consented to web design tools being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as may occur when web design tools are used. From our side, there is also a legitimate interest in improving the web design on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use web design tools if you have given your consent. We would like to emphasise this again here in any case.
Information on specific web design tools – if available – can be found in the following sections.

 

Adobe Fonts Privacy Policy
We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European region.

Adobe also processes your data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of the data processing.

Adobe uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a transfer of data there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Adobe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information on the data processed and the standard contractual clauses at Adobe can be found at https://www.adobe.com/de/privacy/eudatatransfers.html.
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Source: Created with the data protection generator from AdSimple

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